Start Your Own Electronics Brand from China: Private Label Guide for India (2026)

Can you import electronics from China and sell them in India under your own brand? Yes. Thousands of Indian brands do it. You need a registered business with IEC and GSTIN, your trademark, BIS registration of the product in your brand name (through the Chinese factory and an Indian representative), WPC approval for Bluetooth or Wi-Fi items, EPR e-waste registration, and correct MRP labelling.

This guide walks through the full private-label process step by step, with timelines, costs and the mistakes that get new brands stuck at customs.

Step 1: Set up your business and import registrations

• Choose a structure: proprietorship (fastest), LLP or private limited company.
• Get a GSTIN so you can claim IGST paid at customs as input tax credit.
• Apply for an IEC on the DGFT website (government fee ₹500).
• Open a current account for payments to China.

Step 2: Protect your brand name with a trademark

File a trademark application in the relevant class (usually Class 9 for electronics) with the Indian Trade Marks Registry. The e-filing fee is ₹4,500 per class for individuals, startups and small enterprises, and ₹9,000 for others. You can use the ™ symbol once you have applied; ® only after registration.

Step 3: Choose the product and the right factory

Pick one hero product with steady demand, for example a charger, power bank, smartwatch, earbuds, LED light or kitchen appliance. Shortlist factories (not traders) that already make the product for other brands and have BIS experience. Read how to check a real factory vs a trader.

Step 4: BIS registration in your brand name

Many electronics fall under the BIS Compulsory Registration Scheme (CRS). The registration is granted to the manufacturing factory, with an Authorised Indian Representative (AIR), and lists each brand and model. Samples are tested in a BIS-recognised lab in India. Your brand cannot be imported until its registration is live, and every unit must carry the BIS Standard Mark with the registration number. Full details: BIS registration for electronics from China.

Step 5: WPC approval, EPR and labelling

Requirement	When it applies	Where
WPC ETA	Bluetooth, Wi-Fi and other wireless devices	Saral Sanchar portal (Department of Telecommunications)
EPR e-waste	Producers and importers of listed electrical and electronic items	CPCB EPR portal
Legal Metrology	All pre-packaged goods sold to consumers	Importer registration, MRP, importer name and address, month of import on the label
Import authorisation	Laptops, tablets, PCs (heading 8471)	DGFT Import Management System

Step 6: Packaging, quality check and shipping

1. Approve the box design with your brand, BIS mark, MRP and importer details.
2. Do a pre-shipment inspection before the balance payment.
3. Ship the first batch by air for speed, then move repeat orders to sea to cut cost.

What will a private-label electronics brand cost to start?

Item	Indicative cost (2026)
IEC	₹500 government fee
Trademark (one class, small business)	₹4,500 government fee + attorney fee if used
BIS CRS registration	Lab testing + fees + AIR service, varies by product; often ₹50,000 to ₹2,00,000 per product family
First stock order	MOQ x unit price, often ₹2 to 10 lakh
Shipping and duty	Air DDP about ₹750/kg for general goods; ₹1,350/kg for battery items
Packaging design and samples	₹20,000 to ₹1,00,000

BIS costs vary widely by product and lab, so get a written quote before you start. Duty example: mobile chargers carry 15% BCD plus SWS and 18% IGST (rates as of October 2026; confirm for your HS code on the India import duty rates page).

Common mistakes new electronics brands make

• Placing the order before BIS registration is live: the goods are held at customs.
• Using a trader whose factory will not do BIS in your brand.
• Forgetting WPC for Bluetooth items.
• No MRP or importer details on the box.
• Ordering too many models at once instead of one hero product.

How IFC helps you build your own brand from China

IFC (Imports From China) has worked in China–India imports for 20+ years, since 2004, and has served 5000+ Indian businesses. From our offices in Guangzhou and Yiwu we find factories that do private label, coordinate samples and branding, guide you on BIS, WPC and HSN, inspect goods and ship door to door with customs clearance. Start with China product sourcing.

Conclusion

Building your own electronics brand from China is very doable for an Indian MSME. Register the business and trademark, pick one product and a real factory, get BIS and WPC in your brand name before ordering, label correctly, and scale once the first product sells.

Frequently asked questions